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Kelley Blue Book: Best resale value luxury brand is Lexus

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For the third year in a row Lexus has won Kelley Blue Book Best Resale Value Luxury Brand Award. What brought them the award is their level of quality and mechanical craftsmanship, comfortable interiors and incomparable trust. In addition to winning the luxury brand award they also won a number of other categories such as the best luxury mid-size SUV/Crossover with Lexus GX 460, Entry-level Luxury Car with Lexus ES 350, High-end Luxury Car with Lexus LS 460 plus also Hybrid SUV/Crossover with Lexus RX 450h and Hybrid/alternative energy car with Lexus ES 300h.

However, Lexus brand wasn’t the only big winner, also Toyota earned the top place as Best Resale Value brand for the third year in a row.

So what gives a brand the Kelley Blue Book best resale value award? The manufacturer must offer great vehicles across its entire model line and match the demand perfectly. And of course, it must retain much of its initial value also through the initial five-year ownership period.

Kelley Blue Book has been giving out the Best Resale Value Awards for 12 years now and they really know what they are doing, especially considering their analysis is used by a great number of leading financial institutions in the U.S.

Disclosure: This post was requested by an advertiser.


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